Based on the card-sorting sessions‘ results and the insights provided by the participants, several key observations were made:

Categorization Logic:
A participant noted the excessive amount of blog-like content, suggesting a split of the “Blog/Information” category due to its breadth. The importance of distinguishing between user groups—businesses and individuals—was emphasized for better navigation.

Category Naming:
Participants liked using question-based labels such as “Why get involved?” alongside common labels like “Blogs” or “About.” They also favored labels following the who, what, when, where, why, and how format.

Clarity of Content:
The lack of context in some content made categorization difficult. Unclear distinctions between individual and organizational involvement caused confusion in creating and grouping categories. Participants found it challenging to differentiate between similar labels.

Clarification of Mission and Vision:
The need for clear definitions of the organization's mission and vision was highlighted, suggesting these should be prominent and distinct in the “About Us” section to clarify Food Banks Canada's purpose.

Importance of Educational Content:
The value of accessible educational content was noted, with some categorizing such content under labels like "Why Get Involved?" or "Why it Matters?" to stress the importance of user engagement and contribution.

Integration of Donor and Volunteer Information:
The integration of donor and volunteer information was seen as vital for a seamless experience for those looking to support the mission. Some participants combined content relevant to both groups, noting their shared interests and goals.

Consideration for Program-Specific Information:
Content related to specific programs was placed under a dedicated “Programs” or “Our Programs” section to showcase the organization’s initiatives in tackling food insecurity in various communities.